I am not sure if I like American Apparel. What do you think? Should we distinguish between the brand and the clothes?
- Dov Charney -
The controversial advertising is catchy because we can connect with the models and their expressions. The photos are raw and not made to look like a freaking script was produced to organize a photo shoot. It feels real and since their models express themselves in way that you and I do too, we connect. Unlike the typical posing models on advertisements. When is the last time you posed when you were waiting for a taxi? Exactly.. American Apparal is pro expression of raw feelings and sexuality, in an authentic way. Non-perfection is key because we are not perfect, unlike Victoria’s Secret pretentious commercial strategy.
Basics. Every store I have been, either in NYC or in Dublin, it feels like you’re teleported back to the 70’s. Most people that work in their stores are stunningly beautiful. At least, I like to think so since I was dating an American Apparel girl, hehe. In-store employee, not an adult film star we find on display advertisements J Yep, this shocked some folks when that news came out, or better, when guys recognized these models and don’t know exactly where they have seen them before!
If someone’s is entirely outfitted with American Apparel it often times looks like they’re trying too hard. While people that combine 1 or 2 pieces with other brands/styles often times look cooler. Is it because they have cool basics that need to be properly accessorized?