Cashmere at its best.

 ”Work, which is considered an expression of a person’s value, also becomes a part of one’s spirituality and achieves the higher aim of the Supreme Good” - Brunello Cucinelli.

Brunello’s work is done with passion from Solomeo, a medieval village where his fortress (workplace… J) with an incredible yard stimulates his and his colleagues creativity. It serves them well. And us too, we are served amazing natural shades of cashmere garments that are quite unique in its kind. Brands like these, which do not produce or sell the quantity of Ralph Lauren… are just amazing.  

I love the handglove in the pocket of the jacket, used as a ‘pocketsquare’..!!

He is a special breed, being one of the best known manufacturers of cashmere garments and also being an ethical businessman with human ‘values’. This dreamer-philosopher strives to improve the conditions of human life through modern capitalism where profit is used to do good.

On the right: The man himself. Look at how well the jacket fits him. This is how a jacket should be worn; snugly yet comfortable.

The majority of his jackets are hand-woven using a floating style that means that the fabric of the garments isn’t tightly attached but ‘floats’ using the distance of the threads (more or less 1cm). This makes the jacket feel more comfortable for the wearer and it looks very chic.

It has a sort of ‘business-casual’ look. Check out the lenght of the pants in this picture below; nice!

These pictures were probably taken from the area where he works. Not a bad yard..

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